Utopia: live in the present. look to the past. discover the unknown.

Overview

Utopia explores the fusion of past and future through a retro-futuristic lens. Drawing parallels between the cultural zeitgeist of the 1960s and today, this forecast highlights themes of space exploration, escapism, and the endless pursuit of innovation. A revival of retro-futuristic ideals, this forecast explores bold silhouettes, sleek mod influences, and innovative materials, bridging the past’s vision of the future with today’s evolving fashion landscape.

Role

Fashion Forecasting
Video Editing

Tools

Adobe Photoshop
Adobe Illustrator
iMovie

Team

Megan Piston
Erika Gesell
Courtney Deviney

the ask

Forecast a theme for the Fall/Winter season of 2024, drawing on research to predict trends within colors, fabrics, patterns, prints, trims, and details.

Meet the Team

Madison Lueck
Megan Piston
Erika Gesell
Courtney Deviney

The Process

picking a theme

First, my team and I needed to establish a theme for our forecast. This involved analyzing the current zeitgeist and its potential developments. We decided on a futuristic theme that incorporates retro-futuristic concepts, particularly those reminiscent of the 60s. The parallels between today's zeitgeist and that of the 60s are striking, with both periods characterized by themes of space exploration and escapism.

designed by madison

color forecast

Upon finalizing our theme, the next step was to develop a color forecast. We drew inspiration from the colors that emerged prominently in a moodboard we created. Our color forecast included two distinct palettes: one reflecting a typical 60s color scheme with primary colors, and the other featuring more modern, “techno” inspired hues.

designed by madison

designed by megan

designed by Courtney & Erika

textiles forecast

Following the color forecast, our task was to identify fabrics that would effectively represent the chosen theme. Our team decided on six types of fabrics: two innovative or trademarked fabrics, two from CottonWorks, and the remaining selected through research. Additionally, we chose suitable prints and patterns, as well as trims and details, to complement these textiles.

designed by madison

designed by Megan

designed by courtney & erika

looks

The final step before creating our deliverable involved sourcing street style and runway looks, along with key items, to substantiate our forecast. This was achieved through extensive research, ensuring that the selected styles aligned with and supported our thematic forecast.